Rupert Murdoch was ever a master strategist, but he’s beginning to lose his grip

theguardian.com:

T here are, as F Scott Fitzgerald famously observed – and as Rupert Murdoch is now belatedly discovering, “no second acts in American lives”. Last week, just as the trial of the $1.6bn defamation action brought by Dominion against Fox News was about to start, a “settlement” was reached between the two parties. Fox, of which Murdoch is CEO, paid nearly $800m to stop the proceedings.

Given how highly Murdoch values his image as a swaggering media giant, it was probably money well spent. Otherwise he would have had to testify under oath and the world would see not the robust titan of popular legend but an elderly mogul who is physically frail and, more importantly, who could not stop his TV station pandering to Donald Trump for fear of alienating the audience that had turned Fox News into such a profitable cash cow.

All of a sudden, it’s beginning to look as though the titan’s career may be ending with a whimper rather than a bang. Indeed, there have been times recently when one wonders whether Murdoch is losing the plot. Last June, for example, he suddenly dumped his fourth wife, the supermodel Jerry Hall – who, as far as outsiders can tell, had been an exemplary spouse and cared for him during several bouts of serious illness. Then, a few weeks ago, he announced his engagement to Ann Lesley Smith, a former model and conservative radio host. Two weeks later, the engagement was off.

Whatever else it is, this doesn’t look like the behaviour of a strategic genius. And yet Murdoch’s success in building a global media empire indicates great strategic acumen, with the odd dash of military-style bravado.

His invasion of Britain began with the acquisition of the News of the World and then the Sun, followed eventually by Times