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25.12 - 18:59
One toy’s journey through the supply chain crisis: from Chinese factory to UK child’s stocking
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This year, as children around the world write their Christmas lists, Santa has more to consider than whether they have been naughty or nice. Some of the season’s most popular items, from bikes to the Nintendo Switch, are in short supply across the UK, Europe and US.
To see what’s going on, we follow an imaginary toy from factory to Christmas tree to illustrate the pinch points in the manufacture and supply chain that will affect presents this year.
“You’re not going to walk into a toy shop and find completely empty shelves,” says John Baulch, the publisher of Toy World magazine. “But if your child made a Christmas list and said I want one particular Barbie doll, you go to shops – it might not be there.”
Though it’s not unusual for one or two
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