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Mr Kipling sets sights on US market after exceedingly good trial in Canada
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Mr Kipling is heading to the US in January with chocolate and salted caramel cakes after a successful trial in Canada.
Owner Premier Foods announced the move as it recorded a slide in sales and profits in its main markets over the last six months, with shoppers returning to dining out and overseas deliveries hit by shipping problems.
The British maker of French fondant fancies and Bakewell slices said Mr Kipling is also extending its range into biscuits and ice-cream for the first time while Premier is also planning Angel Delight and Ambrosia custard flavoured ice-cream, as it extends its well-established brands into new areas.
The international expansion comes despite a 5% fall in sales overseas for the group, which also owns Oxo and Bisto,
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