Mondelēz International to Join Hedera Council + More Crypto News
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The Hedera Council, a consortium of over 30 diversified organizations governing the Hedera network, today announced that Mondelēz International has joined the Council, according to the press release shared with Cryptonews.
Mondelēz International is a multi-national food company with massive global and local brands such as Oreo, Ritz, LU, Clif Bar, Tate’s Bake Shop biscuits and baked snacks, Cadbury Dairy Milk, Milka, and Toblerone chocolate.
The company operates in over 80 countries, employing 91,000 people worldwide.
As a member of the Hedera Council,
“Mondelēz International […] is working to develop innovative, distributed ledger technology (DLT)-based solutions on Hedera, initially focused on digital transformation initiatives, supply chain management, and enriched business processes to enable enhanced customer experiences.”
One example is showcased in Mondelēz’s current work with fintech and payments platform company SKUx. The announcement said that SKUx and Mondelēz are expanding a customer service program by adding a near real-time SKUx digital payment option alongside coupons, mailed paper checks, and vouchers.
Per the press release,
“The next-generation use case leveraging Hedera will serve as the first real-world adoption of DLT to track the supply chain of consumer-packaged goods (CPG), digital payment-based offers.”
Xiang Xu, Global COE Leader of Digital Strategy and Blockchain at Mondelēz International, commented that “the potential to solve longstanding retail industry challenges for consumer-packaged goods companies and merchants is very
Read more on cryptonews.com
