Media firms introduce advertising blackouts to respect late Queen
Broadcasters, newspaper publishers, radio stations and social media platforms including Snapchat have instituted an unprecedented advertising blackout in response to the death of the Queen.
ITV, Channel 4 and Sky are not running adverts on their main channels until at least 5am on Saturday, in accordance with a protocol agreement with Buckingham Palace; however, their digital channels such as ITV2, 3 and 4 will continue to do so.
Commercial broadcasters and industry bodies will meet on Friday afternoon to decide whether the blackout should be extended across the weekend, with some advertisers being told they may face penalties if they want to continue the pause on advertising past the officially agreed deadline of Saturday morning.
Twitter has told media agencies, who buy ads on behalf of clients, that it will not run ads in the UK for 48 hours. Snapchat UK has a 24-hour ban on ads around all news and public service content.
Various advertising blackouts have been introduced by News UK, publisher of the Times and the Sun, Reach, which owns the Mirror and the Daily Express national newspapers, as well as more than 100 regional titles including the Manchester Evening News, and the publishers of the Daily Mail and the Daily Telegraph.
Mail Metro Media – the advertising arm of the Daily Mail, MailOnline, the Mail on Sunday, Metro, Metro.co.uk, i and inews.co.uk – has extended the blackout to include print ads. There will be no ads in the front half of its print titles until Tuesday, with the exception of Metro, which will run ads from Monday.
“In light of the recent announcement and as a mark of respect, Mail Metro Media will not be running any commercial advertisements across our print and digital platforms for a minimum of 24
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