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May I have a word about… when rotating a shop actually means closing it down
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Another week and another far from gruntled correspondent, this one being Ian Barlow from Bristol. He asked: “Why can’t people say what they mean?” and quoted this from the Bristol Post: “ ‘Shopping habits are changing, so we’re rotating our store estate to make sure we have the right stores to offer our customers a brilliant shopping experience,’ said M&S regional manager John Dorrington.”
However much you try to wrap it up in zippy management speak, “rotating our store estate” means that M&S is closing its Broadmead branch in the city after 70 years. As Mr Barlow says, it’s enough to make Michael Marks and Thomas Spencer spin in their graves.
Now, I like a good slogan as much as the next man — “Go to work on an egg”, “A Mars a day helps you
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