India: ASCI releases new rules for crypto-ads to limit ‘misleading’ content

ambcrypto.com:

Lawmakers in India have shared concerns about the potential misuse of crypto-trading vehicles for illicit activities. In fact, concerns pertaining to advertisements by cryptocurrency exchanges have been aired too. According to lawmakers, these ads promise customers wild profits and aren’t transparent enough.

Ergo, regulatory watchdogs have now included crypto-ads as part of its “standardized self-regulation.”

Link to Virtual Digital Assets Guidelines https://t.co/hLUduXR518#Guidelines #Ad #VDA #Crypto pic.twitter.com/lHS3BmQaqr

— ASCI (@ascionline) February 23, 2022

The Advertising Standards Council of India (ASCI) on 23 February released guidelines regarding virtual digital assets-related advertisements. It would apply to all virtual digital asset-related ads released on or after 1 April 2022. As per the press release, earlier ads “must not appear in the public domain unless they comply with the new guidelines after 15 April, 2022.”

All ads for virtual digital assets (VDA) products and exchanges or featuring VDAs should carry the disclaimer that reads as,

“Crypto products and NFTs are unregulated and can be highly risky. There may be no regulatory recourse for any loss from such transactions.”

The council specified the size of print to be used for the disclosure and broadcast through the audio-visual medium. In social media posts, such a disclaimer would carry the caption as well as any picture or video attachments. It would be available in the dominant language of the advertisement.

All disclaimers mentioned in the release