How Peter McCormack is turning an unknown town into a Bitcoin hub
Can a football team backed by Bitcoin (BTC) really raise up a town? In the latest Cointelegraph documentary, reporter Joe Hall investigates the impact of a Bitcoin football club, Real Bedford, on the small commuter town of Bedford in the United Kingdom.
Peter McCormack, the renowned host of the What Bitcoin Did podcast, bought Real Bedford Football Club in 2021 during the peak of the Bitcoin bull run.
While many questioned his decision, McCormack saw an opportunity to revive a football club and promote Bitcoin adoption in his hometown. Two years later, Real Bedford has gained promotion, secured significant sponsorships, and attracted a legion of local and international fans.
As the video demonstrates, the club's bright orange jerseys proudly display the Bitcoin logo, symbolizing its close association with the world's largest digital currency. Before each game, Bitcoin meet-ups are organized, and influential figures from the Bitcoin world are invited to attend.
Naturally, the manager’s unconventional approach has sparked curiosity and criticism alike, with some locals skeptical of the Bitcoin branding and its implications. Hall asks locals in street interviews and pitchside conversations just how much influence the club has had on the town. Some are familiar with the Bitcoin takeover, others had never heard of McCormack, while the overarching sentiment was negative.
McCormack, however, aims to dispel misunderstandings and facilitate greater Bitcoin adoption through the football club. Rather than forcing the currency on the town's residents, he believes in using the team as a Trojan horse to introduce them to Bitcoin gradually. The Real Bedford website even features a statement titled "Why you shouldn't buy Bitcoin,"
Read more on cointelegraph.com
