Harsh Rajat, Co-Founder of Push Protocol, on Bringing Notifications to Web3, Token-Gated Messaging, Web3 Native Communication | Ep. 311
Harsh Rajat, the co-founder of Web3 communication network Push Protocol, spoke with the Cryptonews Podcast host Matt Zahab about the potential for Web3 to hit the one-billion user milestone and how Web3-native communication helps the industry achieve that goal.
Rajat further talked about the protocol’s industry-altering partnerships with Unstoppable Domains and MetaMask.
In this interview, Rajat discussed:
Continue below to read a portion of what Matt and Harsh discussed, or listen to the full episode above.
Web3 can have a billion users in the future. Web3-native communications and user experience (UX) are a path to that number.
Push Protocol is working hard to contribute to the adoption.
Rajat explained that, in terms of communication, Push abstracts away all the Web3 complexities of “how to make the thing work,” how to make it compatible with wallets, and how to have the blockchain of communication.
All the protocols need to do is just use Push to re-engage the user and “get that entire Web2 UX to Web3.”
What Push did was invent the pre-notifications. These help all its users be notified about the things they are interested in and which they often engage with.
Therefore, Rajat noted that,
“This idea is so crucial, for Web3 to grow into a billion users. I always maintain and say that we have to remember that a million devs does not equal a billion users.”
He went on to explain that Push is a decentralized communication middleware. It enables protocols, blockchains, and even Web2 companies to send notifications (on-chain or off-chain), send chat, audio and video calls, etc. – that are now directly tied to a wallet address.
And because this is an interoperable and secure network, mobile apps or crypto wallets can now just tap into
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