Google’s New Crypto Ad Policy Might Increase Investors’ Attention towards Bitcoin ETFs
Tech behemoth Google announced last month that it would enable new crypto ad policy effective January 29, 2024.
As a result, the crypto community speculates that the amendment might include the recently approved Bitcoin exchange-traded funds (ETFs) promotions.
Google announced at the time that it would allow US marketers advertise Cryptocurrency Coin Trust products.
In particular, the update stressed “financial products that allow investors to trade shares in trusts holding large pools of digital currency.”
Interestingly, the definition aligns closely with the spot Bitcoin ETFs, approved by the US SEC on Jan 10.
Investors purchasing a spot Bitcoin ETF are not directly purchasing Bitcoin itself, but the fund that holds it as the underlying asset.
This alignment has stirred optimism among the crypto community, given Google’s ability to process an overwhelming 8.55 billion searches per day, as reported by DemandSage.
One crypto speculator took to X (Formerly Twitter), predicting that Bitcoin would witness “unprecedented levels of institutional and retail exposure.”
Reports are circulating that Google will be changing their policy and allowing #Bitcoin ETF ads starting on Jan 29th.
Google processes 100K searches/sec
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