Frida Kahlo art finds permanent home in the metaverse
The family of the world-renowned painter Frida Kahlo released never before seen art and memorabilia tied to the artist into the metaverse. The content debuted in a permanent exhibition during the third-annual Metaverse Art Week in Decentraland, held on Aug. 24–28.
Metaverse users are now able to experience the art, along with personal anecdotes told by close family members in a digital replica of the “Red House.” The house represents the real-life version of the Red House, owned by the family, which stands in Mexico City.
However, in the metaverse version of the Red House, each room represents little-known parts of the artist's life before her infamous relationship with the Mexican painter Diego Rivera.
Luke McFarlane, the co-founder of Ezel, the company responsible for the archival materials, elaborated:
A friend of the Kahlo family and Ezel co-founder, Pedro Quinzaños Cancino, told Cointelegraph in an interview that the family had reservations about releasing some personal information to the public.
The effects of the global pandemic and private developments within the family prompted them to take a chance on the emerging technologies to tell stories that might otherwise soon disappear.
Cancino said he immediately saw an opportunity where blockchain could be useful.
The founders of Ezel said they collected nearly 800 different pieces that belonged to Frida including sketches, original art, and other objects used in Kahlo’s day to day life. Each piece of content is scanned using high-resolution image capturing tools, which need at least 30 different images and videos
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