Elon Musk announces he has found new Twitter CEO
Twitter’s CEO, Elon Musk, said on Thursday that he has found a new chief executive for the social media platform and that she will be starting in about six weeks.
“My role will transition to being exec chair & CTO, overseeing product, software & sysops,” Musk said in a tweet.
However, the billionaire did not reveal who would be taking the reins of the embattled social media company and has made announcements in the past that he did not follow through on.
Late Thursday evening, the Wall Street Journal reported that Linda Yaccarino, NBCUniversal’s head of advertising, is in talks to take up the role, according to people familiar with the situation.
Yaccarino has been an industry advocate for finding better ways to measure the effectiveness of advertising and was key in the launch of NBC’s ad-supported Peacock streaming service. Yaccarino did not respond to calls seeking comment.
Her exit would be another big blow to NBCUniversal after Comcast said last month that CEO Jeff Shell was leaving after acknowledging an inappropriate relationship with a woman in the company, following a complaint that prompted an investigation.
Musk, whose tenure as chief executive has been marked with controversy, had told a Delaware court in November he expected to reduce his time at Twitter and eventually find a new leader to run the social media company.
In December, he tweeted: “I will resign as CEO as soon as I find someone foolish enough to take the job.”
Musk took over as CEO in October after he acquired the company for $44bn. He quickly fired the company’s top executives, including then CEO Parag Agrawal.
Since then, Twitter has been in a state of near-constant turmoil with Musk carrying out an aggressive and chaotic agenda intent on cutting costs
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