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Doggie spa days and advent calendars fuel festive sales boom for Pets at Home
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Pets at Home is expecting its biggest ever Christmas with a surge in sales of dog spa days and advent calendars as it launches a Deliveroo-style quick delivery service to meet rising demand from new owners.
Sales at the retailer rose by 18% to almost £678m in the six months to 7 October, helping to boost profits by 81% to £70.6m for the period. The company said it now anticipated making full-year profits at the top end of expectations as pet ownership that rose during the Covid pandemic continued to grow at levels stronger than predicted.
The group has already sold 130,000 dog advent calendars – up by almost a fifth on last year – as well as 19,000 pet santa hats. About 30,000 dogs are expected to be booked in for a grooming session ahead of
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