Developing countries love the Metaverse, rich nations not keen: WEF survey
Excitement for the Metaverse and virtual or augmented reality (VR/AR) is much greater in developing countries than in high-income countries according to a survey conducted for the World Economic Forum (WEF).
Market research firm Ipsos released the results of the survey on May 25 showing the concept is now widely recognized: 52% of more than 21,000 adults surveyed across 29 countries are familiar with the Metaverse and 50% have positive feelings about engaging with it in daily life.
China, India, Peru, Saudi Arabia, and Colombia were the top five countries where two-thirds or more of respondents said they had positive feelings towards it.
China had the highest, with 78% harboring positive feelings toward using a metaverse daily followed by India at 75%.
The lowest scoring countries with less than one-thirds of respondents positive about the Metaverse were also countries with the highest incomes.
Japan scored the lowest with just 22% exhibiting positive feelings followed by the United Kingdom (26%), Belgium (30%), Canada (30%), France (31%), then Germany (31%).
Interestingly the concept was less familiar in those high income countries too, with fewer than 30% in France, Belgium and Germany.
Turkey was most familiar with the Metaverse at 86%, followed by India (80%), China (73%) and the higher income country of South Korea (71%). Poland scored the lowest at 27%.
Respondents were also surveyed on the areas of life they agree the Metaverse will impact the most. Developing countries such as South Africa, China and India agreed areas like virtual learning, entertainment, digital socializing and even applications like remote surgery would make an impact on people’s lives.
Related: How the Metaverse could impact the lives of kids
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