David Johansson, CEO of BLOCKLORDS, on Blockchain Gaming, Web3 Gaming Airdrops, and User Acquisition for Web3 Games | Ep. 310
In an exclusive, gaming-focused interview with Cryptonews, the BLOCKLORDS game CEO David Johansson talked about the indestructible link between crypto and gaming.
He told us how the game came to where it is today, despite the obstacle; how the team utilized the circumstances in the space and the knowledge they gained to set up a platform to help others launch Web3 games; and how user acquisition changed over the past six years.
In this exciting interview, Johansson discussed:
Check out the full podcast episode above, or read some of the many things Johansson and host Matt Zahab talked about.
Web3 games weren’t really a thing back in 2018 when BLOCKLORDS was born. Notably, this was always a Web3 game, its co-creator noted.
The pitch has always been the same: BLOCKLORDS is an MMO strategy game that’s designed entirely around Web3.
Per Johansson,
“I’ve seen many games come and go. And so definitely that’s one of our strengths as a team; we’ve stood the test of time, we’ve survived the bear market. “
Johansson’s work in the film industry in Hollywood, followed by the gaming industry in China, taught him countless invaluable lessons about creativity and the creation process. And then,
“In 2017, I discovered crypto. I fell in love with it.”
Wanting to start something new, he joined up with co-founder Nicky Li, with whom he has worked since 2014.
He learned about crypto, and as soon as he understood how smart contracts worked, Johansson realized that,
“Gaming and crypto are forever linked.”
Gamers are already used to digital ownership, scarcity, and value. They care about what they do inside a game.
Meanwhile, crypto needs a better onboarding vehicle: a way to reach the masses. “Crypto people handle financial markets the same way gamers
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