Crypto Cashback Programs Mature to Drive Accessibility and Financial Inclusion
A recent report published by Bitcoin financial services provider Unchained found that 55% of 400 U.S. investors surveyed own Bitcoin.
Findings further note that 34% of those surveyed think Bitcoin will be the best-performing asset in 2024 in comparison to gold, the S&P 500, and fiat.Additionally, the recent spot Bitcoin Exchange Traded Fund (ETF) approval in the U.S. – coupled with Bitcoin’s fourth halving event set to take place in April – has created more desire among both retail and institutional investors to own Bitcoin.
While notable, the risks associated with buying Bitcoin may result in slow mainstream adoption. For instance, Unchained’s report found that 26% of non-Bitcoin-holders say their financial advisor or another trusted source telling them to buy Bitcoin is the factor that will push them to do so this year.
Although this may be the case for some, crypto cashback programs are enabling greater access to Bitcoin and other digital assets.
Alex Adelman, Founder and CEO of Lolli – a Bitcoin cashback rewards platform – told Cryptonews that as investors look to understand and gain exposure to cryptocurrency, platforms like Lolli can provide easy ways to earn and own Bitcoin without any risk or initial investment.
“Lolli users earn BTC every day simply by buying coffee, gas, or groceries, or playing mobile games on the app,” said Adelam. “By creating a regular habit of using Lolli to earn Bitcoin, we have made Bitcoin an integral part of people’s daily lives.”
Adelman explained that Lolli offers both in-store and online rewards at over 25,000 popular retailers like Adidas, CVS, Booking.com, and Ulta.
“Users can also win up to $100 or more in Bitcoin daily by playing mobile games featured on the Lolli Arcade within the
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