Could FTT be signaling a trend reversal at the back of Coachella’s partnership
FTX is well known for its marketing strategies. The home of the Miami Heat officially became the FTX Arena in June 2021. In fact, the crypto derivatives exchange onboarded celebrities like Stephen Curry and Naomi Osaka as its brand ambassador.
All this goes to reveal that FTX knows how to impress its traders. Well, these announcements have had somewhat of an impressive impact on the price of FTX token. However, the most recent announcement failed to generate the same effect.
On 1 April, the cryptocurrency exchange partnered with Coachella, one of the biggest music festivals in the world to launch NFTs for the festival. Known as the In Bloom FTX NFT, the NFT can be claimed by all attendees. And, the NFTs will be one of six unique designs which will provide VIP access and other privileges.
<p lang=«en» dir=«ltr» xml:lang=«en»>All 2022 attendees can now claim a free commemorative 2022 In Bloom seed NFT Read more on ambcrypto.com
