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Co-branded Credit Cards: Get the best of them this festive season
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Dussehra and Diwali are some of the most auspicious festivals in India. This is also an ideal time for people to look out for impulse deals. Many take this opportunity to finally buy those big-budget items they’ve been planning for all year round.
Industry experts say since the beginning of COVID and the lockdown, the consumer sentiment towards the buying of non-essential products has been low. However, merchants, brands in association with banks have been coming up with co-branded card propositions, to boost confidence and encourage sales amongst consumers by making products more affordable.
According to industry data, digital payment methods and co-branded cards have become the new favourite among the Indian audience, especially for people
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