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Cash grab or innovation? The video game world is divided over NFTs
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cnbc.comIn this article
Gamers are a notoriously skeptical crowd.
In 2018, for example, Electronic Arts faced huge backlash over a decision to let players pay to unlock certain characters in its «Star Wars Battlefront II» game. Traditionally, players are required to toil for several hours to access such content.
The outcry was so intense that EA eventually walked back its plans, which critics described as a «pay-to-win» model.
So when Ubisoft, the French video game publisher, dropped a video this month showing off its foray into non-fungible tokens, it's fair to say the reaction was a little predictable.
The company debuted a platform called Quartz which lets players own in-game items such as helmets in the form of NFTs, digital assets designed to
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