Butlin’s owner gears up to auction off fabled holiday camp chain
Butlin’s is poised to be sold off next year, potentially triggering a bidding war for the famous holiday camp brand which has benefited recently from the staycation trend driven by the pandemic.
Bourne Leisure, Butlin’s parent company which owns brands such as Warner Leisure Hotels and Haven Holidays, is itself majority-owned by the US private equity giant Blackstone, and is understood to have already selected investment bankers to conduct an auction next year.
News of the move comes as the travel industry reacts to the impact of the new Omicron Covid-19 variant, which could trigger a fresh wave of demand for UK holidays that do not involve the costly PCR tests, paperwork and a potential requirement to self-isolate upon return from abroad.
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