Branding: The layer-1 of a successful Web3 marketing strategy

cointelegraph.com:

Building on a blockchain follows similar fundamental principles to building in real life. First, you establish the foundations, then you can start laying the bricks, and only once it’s built can someone begin experiencing the building’s purpose. With blockchain, establishing a foundation involves selecting (or even designing) a first layer. Laying the bricks is akin to writing the platform code, and only then the user experience can begin. 

So why, if we know the process involved in building a successful, sustainable structure from scratch, do we ignore it when it comes to our crypto marketing efforts?  

Building a Web3 project from scratch? Here’s a typical marketing checklist for starry-eyed founders:

Even if a project manages to survive the next crash, it’ll invariably end up rinsing and repeating this list with endless newer and more exciting features, products and services, with little return on its marketing spend. 

The problem is, when everyone is doing the same thing, nobody stands out. And during the bear markets, what’s left? All of the above costs time and money, but none of it buys loyalty. 

All entrepreneurs building on blockchain understand the importance of building from the foundations up — starting with layer-1. Layer-1 underpins everything. 

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What are the characteristics you seek from layer-1? 

Nothing in the extensive founder’s marketing checklist shares these non-negotiable properties. 

Successful marketing starts with its own layer-1 — building the brand. Your layer-1 is the keystone on which your entire platform is built, and your