BitGet Crypto Exchange Secures Comedian Adam Devine as Brand Ambassador – Crypto Partnerships Making a Comeback?
Crypto exchange Bitget announced a one-year partnership with American actor and comedian Adam Devine.
Per the press release, Bitget aims to promote crypto education and foster adoption through "an engaging and lighthearted approach."
Gracy Chen, the Managing Director of Bitget, said that,
"Working with comedians, such as Adam, will allow us to lower the knowledge barrier, making crypto and Web3 more fun and accessible to attract more youth, who will ultimately be the key builder to bring our society forward, to a more crypto-friendly future."
Devine, the company argues, "captured the attention" of millennials and Gen Z, and the latter group - who has grown up with the increasing crypto adoption - will play a key role in promoting the adoption of this industry.
The news is a part of the company's latest '#SetForChange' campaign following its recent rebranding initiative.
The campaign emphasizes the new way of life, said Bitget, by embracing the future of money, contemporary financial tools, and Web3.
This, it added, goes hand in hand with the focus of its rebranding: smarter trading with AI features and copy trading.
Notably, this is not Bitget's first celebrity partnership,
In October 2022, it joined hands with the iconic Argentinian footballer Leo Messi to give his fans an opportunity to explore Web3 and trading crypto on Bitget.
The exchange's latest partnership follows a bear market and ongoing legal disputes and regulatory challenges that left a bad taste in many celebrities' mouths. The fall of the FTX exchange played a massive role here.
Matt Damon, for example, was heavily criticized for starring in Crypto.com's ad, famously telling viewers that "fortune favors the brave."
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