Beauty and the Blockchain: 5 Beauty Influencers and Brands Endorsing Crypto - How Crypto is Changing the Face of the Cosmetics Industry
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A new trend has emerged in the beauty industry - beauty influencers and brands have begun endorsing cryptocurrencies and NFTs to their audience.
You are probably thinking that the beauty and blockchain industry make for a very strange partnership, but that is not actually the case.
Despite strides towards inclusivity in recent years, the beauty industry is still largely dominated by women.
Most influencers are endorsing crypto to encourage their female followers to become financially independent. Brands, on the other hand, are using beauty NFTs to connect better with their customers.
Let us look at 5 of the top beauty influencers and brands endorsing crypto and NFTs.
Michelle Phan, the founder of EM Cosmetics, and the co-founder of Ipsy, a beauty subscription box business, is an American beauty vlogger, and one of the first people to make a career out of being an “online beauty guru,” shaking up the industry.
Her makeup tutorials led her to becoming the first woman ever to gain more than a million followers on YouTube.
When the COVID-led economic downturn hit globally, Phan used this chance to begin promoting educational content about Bitcoin in a bid to make crypto more mainstream.
According to her, “this was the perfect time to let Bitcoin shine.” Her end goal was to educate her followers about things other than makeup and skincare and help them “protect their purchasing power.”
Ann McFerran made her fortune by founding Glamnetic, a company that sold easy-to-apply magnetic lashes.
She started the cosmetics company at the age of 27 to make it easy for everyone to wear lashes and help them feel more confident about
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