US cinema chain AMC could further increase its exposure to the crypto world as it mulls launching its own cryptocurrency and partnering with Hollywood studios to release non-fungible tokens (NFTs) related to major movies, according to senior company representatives.
Adam Aron, the chain's chief executive, discussed these plans during a call with investors on the occasion of AMC’s release of its results for the third quarter of 2021.
“This is the 21st century after all,” Aron said, as reported by Bloomberg.
AMC’s sales for the July-September period totaled USD 763.2m, exceeding the USD 708.3m average of analysts’ estimates. Nevertheless, the business posted a loss of USD 0.44 cents per share.
Its venture into crypto is designed to provide the
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