Amazon is preparing to develop and implement a new “search” functionality for its online web store featuring a ChatGPT-like interface.
A pair of job postings first spotted by Bloomberg spell out the company’s plans, which state in unambiguous language that Amazon intends to reinvent its long-standing search feature.
In a job listing for a “Sr Technical Program Manager,” the company states:
The pay for this position, which requires at least seven years of experience working directly with engineering teams, ranges from $119,000 to $231,400 per year depending on the applicant’s location.
A second job listing, this one for a “Sr SDE, Machine Learning (ML), Amazon Search” paying between $134,500 and $261,500 per year, adds further detail. It explains that the initiative will be “a once in a generation transformation for Search,” and that the company intends to deliver to customers right away:
Combined, the postings make it clear the company plans to implement high-level change to the way its Search product works.
Related: Amazon implements AI to enhance logistics and delivery speeds
Also of note, Amazon recently debuted its own “Bedrock” AI foundational models. Bedrock was designed as a “serveless” AI service allowing customers to build out their own ChatGPT-like models.
Amazon’s own “Titan” chatbot service was announced along with Bedrock. Company vice president Bratin Saha told reporters that Amazon has been using “a fine-tuned version” of Titan to surface search results on the company’s homepage; it's unclear if this is related to the recent job postings. Amazon did not immediately respond to a request for more information.
The timing of these announcements comes as no surprise. Movement in the generative AI space has
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