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Almost 1m Tripadvisor reviews in 2020 found to be fraudulent
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Almost 1m reviews submitted for inclusion on Tripadvisor – equivalent to 3.6% of the total – were determined to be fraudulent by the website last year.
In its second transparency report – the first was released in 2019 – the travel guidance platform said 67.1% of the fake reviews had been caught before making it on to the platform by its pre-posting moderation algorithm.
In 2019, Tripadvisor rejected as “simplistic” analysis by consumer group Which? of 250,000 hotel reviews on its site, which found one in seven had “blatant hallmarks” of being fake.
The report, published on Wednesday, also provided details on paid reviews, the phenomenon that has grown out of businesses desire to boost their rankings with positive reviews and accrue the
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