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Adidas takes a leap into the metaverse through NFTs with physical perks to boot
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euronews.comSports giant Adidas is stepping into the world of the metaverse by launching its first collection of NFTs.
From Friday, the Adidas Originals brand will market NFTs that can be purchased in cryptocurrency, which will initially give "exclusive access" to digital accessories that can be used in the Windows video game The Sandbox.
NFTs (non-fungible tokens) are digital objects shaking up the cultural market.
Debated as fads or the future at a time when online communication is a fact of life for many, Adidas is stepping into virtual spaces.
The metaverse is "the vanguard of creativity," says Erika Wykes-Sneyd, Vice President of Marketing and Communications for the brand.
She says it is "natural for Adidas Originals to enter".
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