Adidas and Bugatti Collaborate on Limited-Edition Soccer Shoes with Digital Twins
Luxury carmaker Bugatti and shoe giant Adidas have partnered to auction a limited-edition football shoe, which will come with a digital twin.
According to the announcement, the two companies have joined hands to create “a stunning, limited edition football boot.”
The so-called ‘adidas X Crazyfast Bugatti’ is engineered for speed and lightness, the companies said, finished with “a number of bespoke Bugatti design flourishes.”
Only 99 pairs will ever be in existence.
The shoes will be auctioned through the adidas Collect Web 3 platform from November 8 through November 11, the announcement said, adding that,
“Afterwards all winners receive an exclusive digital shoebox which can be redeemed, from November 13th onwards, via adidas Collect for the complementary physical pair and digital twin.”
The auction will be conducted using crypto, but interested buyers will be able to use fiat currency via crypto payments infrastructure firm MoonPay.
Introducing the new definition of speed.
Read more on cryptonews.com
