a16z: Top 50 Generative AI Revealed; ChatGPT, CharacterAI, Bard, Poe, QuillBot Rank Top 5

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Generative AI (GenAI) has been making waves in the consumer space, with ChatGPT leading the charge. Nine months post its release, ChatGPT became the fastest consumer application to achieve 100 million monthly active users. But how are consumers engaging with other GenAI products? A recent analysis by Olivia Moore from a16z provides insights into this burgeoning field.

A Surge in New GenAI Products

According to SimilarWeb data from June 2023, 80% of the top 50 GenAI web products didn't exist just a year ago. This indicates a rapid evolution in the GenAI space, with many new entrants. Interestingly, while big tech has made its presence felt with products like Bard (Google) and Clipchamp (Microsoft), 48% of the companies on the list are bootstrapped, having received no external funding.

ChatGPT's Dominance

ChatGPT accounts for a staggering 60% of the monthly traffic to the top 50 GenAI products, translating to approximately 1.6 billion monthly visits and 200 million users as of June 2023. This places ChatGPT as the 24th most visited website globally. However, CharacterAI is emerging as a strong contender, capturing about 21% of ChatGPT's scale, especially on mobile platforms.

GenAI Categories in Focus

General LLM chatbots, including ChatGPT, Bard, and Poe, dominate the GenAI space, accounting for 68% of the total consumer traffic. However, AI companions like CharacterAI and content generation tools such as Midjourney are gaining traction. Within content generation, image generation tools lead with 41% traffic, followed by writing tools at 26%.

The Competitive Landscape

While some early «winners» in the GenAI space have emerged, many product categories remain open for innovation. The traffic difference between